The Black Friday Sale is On
Give the gift of mood-boosting rituals.
Now extra 30% off.
Rituals Gift Guide
For the one who always has random shower thoughts.
A powerful duo for daily, healthy friction and healing acts of recovery.
Skin & Mind Essentials
Preventative psychodermatology. Developed with mental health experts. Targets stress damage.
Character Development Era
A system of tools + topicals powered by behavioral science that transform your daily rituals into sites of radical
a personal care brand made by messy, emotional humans who’ve ditched perfectionism — to make practical wellness tools for real life