Emotionally Intelligent Body Care

We exist to transform the way we take care — with less judgment and more curiosity

  • We are a community of mental health activists and beauty enthusiasts

  • Your skin feels what your brain can’t process. They’re not just connected—they’re co-regulating systems, designed to protect each other.

    Stress doesn’t just live in your head. It shows up on your skin. Breakouts, sensitivity, irritation—your skin’s way of asking you to listen.
  • Trauma-Informed Care
  • Pro-Body Neutrality
  • Clinically Backed
  • Vegan + Cruelty-Free
  • Sustainable + Inclusive
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Better habits, not bigger routines.

Self-care that fits into your life — not the other way around.

Chronic stress disrupts your nervous system and your skin barrier. Our formulas are designed to help retrain both.

With rituals that ground you in the moment, and ingredients that calm your skin’s stress response—you’re not just applying skincare. You’re practicing change.

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HYPE YOU CAN BELIEVE. A DIFFERENCE YOU CAN FEEL.

"selfmade isn’t just about skincare—it’s about care that goes beyond the surface."

"Taking a moment to rub this nourishing oil from head to toe can ground you in the present."

"selfmade is redefining beauty as a feeling and relationship to self."

"In a clinical study, selfmade’s formula strengthened the skin barrier and reduced inflammation."

"Merging behavioral science with skincare to foster self-awareness and emotional wellbeing."

"Your skin influences how you feel—and how you show up in the world."

"Mental health–centered skincare that helps you feel into your body and create space to breathe."