Emotionally Intelligent Body Care

We exist to reclaim space and transform the way we take care
— with less judgment and more curiosity

  • We are a community of mental health activists and beauty enthusiasts

  • Your skin feels what your brain won’t deal with. They’re not just connected—they’re co-dependent by design. BFFs for whole health, trauma-bonded by stress and society.

    Stress doesn’t just live in your mind—it shows up on your skin. Breakouts, sensitivity, irritation. Not random. They’re cries for attention.
  • Trauma-Informed Care
  • Pro-Body Neutrality
  • Clinically Backed
  • Vegan + Cruelty-Free
  • Sustainable + Inclusive
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Better habits, not bigger routines.

Self-care that fits into your life — not the other way around.

Stress rewires your brain—and your skin pays the price. But change doesn’t have to be hard.

Our formulas and rituals work with your routine, retraining your skin’s response—no extra steps, no new habits—just better mornings and healthier skin.

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HYPE YOU CAN BELIEVE. A DIFFERENCE YOU CAN FEEL.

"selfmade isn’t just about skincare—it’s about taking care of yourself in a way that goes beyond the surface."

"Skincare isn’t just about how you look. Taking a moment to rub this nourishing oil from head to toe can ground you in the present moment."

"selfmade is redefining beauty as a feeling and relationship to self—prioritizing self-worth over societal beauty norms."

"selfmade aims to stimulate beta-endorphins to counteract cortisol, which showed a marked ability to strengthen the skin’s moisture barrier and reduce inflammation in an independent clinical study."

"selfmade is redefining beauty—merging behavioral science with skincare to foster self-awareness, emotional well-being, and a deeper connection to self."

"For better or worse, your skin can influence how you feel about yourself and how you show up in the world."

"The award-winning skincare brand is centered around mental health and taking care of yourself—allowing you to feel into your body, take care of it, and create space to breathe."