once upon a time, a new
kind of brand was born —
a self worth brand.

about-us

Hi 👋 we’re selfmade, a ritual-based beauty brand that connects clean, sustainable products with the human pursuit of self-exploration. Our collection of face and body essentials is linked to online resources and a proprietary wellbeing app, creating opportunities for awareness and evolution alongside a vibrant, connected, and secure community.

We strive to infuse daily moments with conscious agency, creating an environment where curiosity and conversation can thrive. Through the formation of intentional habits, our product routine nurtures not only the physical self but also inspires confidence and worthiness.

Product Philosophy

here to support you on the inside and out

Our collection focuses on scientifically proven, therapeutic ingredients and allows our community to create transformational habits that support both their physical and emotional wellbeing. To inspire curiosity and burst taboos, the range of products is named and modeled after three core behavioral concepts:

AttachmentAttachment

hydration & protective barrier

ResilienceResilience

nourishment & restoration

IntimacyIntimacy

self exploration & comfort

sky high standards

Our products are vegan, cruelty-free, and take a hard pass on formaldehydes, microplastics, parabens, phthalates, silicones, sulfates, and any other hormone-disrupting substance. Each business decision is made through a green lens and all of our packaging is sustainably sourced and recyclable. We are a work in progress, always, and we regularly reflect on how to better care for the planet and our community by re-examining our business model and standards.