2020

Our first product, before they were famous.
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Secure Attachment® Comfort Serum+

Our mission

To change the way we take care of ourselves.

  • 2020

    The first product was launched to soothe, prime and tackle stress.

    We introduce attachment theory into our personal care.

  • 2021

    Secure Attachment wins Vogue's Best Serum award.

    We take our second product to market, a resilience scrub asking what you would do if you couldn't fail, True Grit.

  • 2022

    Cosmopolitan features selfmade in their first ever mental health issue.

    We take our third product to market, an intimacy serum, Self Disclosure. Speaking to emotional and physical intimacy with yourself.

  • 2023

    Stephanie is named Well+Good Changemaker 2023.

    Our product family welcomes Corrective Experience Comfort Cream while Self Disclosure wins Cosmopolitan's Best Multi-Functional Lube!

Meet our founder

Hi, I'm Stephanie. ✌🏼

  • 1986 - 2000

    I was born to a Vietnamese Mom and a Chinese Dad in Florida.

    I was their American dream.

  • 2008 - 2013

    I joined the Obama campaign when I was 21 years old and worked on the inauguration.

    I went on to direct initiatives for Michelle Obama.

  • 2014 - 2018

    I worked at the top of a skyscraper in New York City as Global Product Developer for the biggest beauty brand at the time, MAC.

    I had a mental health breakdown.

  • 2019

    I quit.

    I solo traveled the world, 11 countries + 16 states to explore and understand how different people deal with their mental health and I wrote about my journey.

    I am building selfmade with experts and our community - together we're changing the way we take care.

Meet our experts

This is a new category.

  • ROBYN WATKINS

    Holistic Beauty + Wellness Pioneer featured in Essence, Byrdie, Beauty Independent, and Well + Good.

  • DR. BYRON YOUNG

    Child, Adolescent & Adult Psychiatrist behind DoingItWell.org, the emotional wellness project.

  • DR. JESHANA AVENT-JOHNSON

    Psychologist, Sex & Intimacy Expert + Host of Let's Get Intimate podcast.

  • DR. ROBERT BIANCHINI

    Bob is a skincare innovation legend and industry leader with research in the relationship between stress and skin.

JOIN US IN CHANGING THE WAY WE TAKE CARE