
Beauty is a state of mind, and feeling is awakening all our senses.
As a new area of care, Emotional Wellbeing is the bridge that connects the gap between mental and physical care. Our brand pillars intersect to profoundly change our relationship with beauty forever.

Our mental state has a direct effect on our skin and body function
Our Psychodermatology Approach
The nervous system and skin originate early in our human existence from the same embryonic layer called the ectoderm. This complex relationship sends signals back and forth to continually monitor our bodies and environments.
Psychodermatology interprets data points like dryness, inflammation, acne and sensitivity as early signals of our current emotional state. Knowing that skin is a window into our internal worlds can help us effectively care for our whole selves, beyond just our physical and mental health.

Those who feel worthy are 10xs more likely to see themselves as beautiful.
Science of Self Worth
At selfmade we ask, “how can nurturing our emotional wellbeing improve our skin?” Developed with mental health experts and community members, our products spark self-exploration in the pursuit of emotional intelligence.
Emotional regulation is key to stress management as a preventative approach to skin health. Learning to understand and manage our emotions helps us connect with ourselves and others more deeply.
When we are in a good space, we make better decisions that can increase our feelings of self worth.
Our Products
Our ATTACHMENT, RESILIENCE and INTIMACY product collections nurture areas of human development, rather than the standard “Acne Control”, “Perfecting”, or “Anti-Aging”. As an important paradigm shift, these three foundational psychological elements have an impact on our ability to show up as the people we want to be in the world.
Area: Face + Body
Concern: Dryness + Inflammation
Benefit: Moisture Barrier + Hydration
Area: Scalp + Body
Concern: Rupture + Recovery
Benefit: Nourish + Restore
Area: Erogenous Zones + Body
Concern: Chafing + Discomfort
Benefit: Soothe Stimulate
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