IT ALL STARTS IN THE ECTODERM.

Did you know that our skin and nervous system originate from the same source from the very beginning of our existence? Welcome to the ectodermal layer, where these OG besties remain closely linked for the rest of our lives *awwww*

The intricate bond between the mind and skin


At selfmade, this link lies at the heart of our philosophy, inspiring us to dive deeply into how our emotions impact skin health through:

Some ways stress impacts our skin:

For too long we’ve disassociated our minds from our bodies.


selfmade challenges this notion by using beauty and self-worth to explore our inner and outer landscapes, offering a personal and pratical approach to wellness.

Our 2023 The State of Emotional Wellbeing Report found that those who...

engage with mental health are
3x more likely to see themselves as beautiful.

practice self-care are
5x more likely
to feel worthy.

feel worthy are
6x more likely to see themselves as beautiful.

*This internal annual study of Gen Z and Millennials is conducted to evaluate behaviors, beliefs and attitudes in our stakeholders' relationship to perception of beauty and self-worth. The cumulative research and data aim to close our society’s self-worth gap.

Emotionally intelligent personal care

Target stressors and transform self-care moments into opportunities to de-stress your nervous system for healthier skin. Rituals for self reflection, each product is paired with a key psychological concept and a question designed to explore the roots of your wellbeing.

Serum + Primer

Secure Attachment
Comfort Serum+

Cortisol Triggers

insecurity
loneliness
anxiety

Targets

weakend barrier
moisture loss
sensitivity
redness
dullness

Face + Body Cream

Corrective Experience
Comfort Cream

Cortisol Triggers

environmental reactions
anxiety

Targets

dry and cracked skin
rough skin
over-reactive skin
kp + eczema

Scalp + Body Scrub

True Grit
Resilience Scrub

Cortisol Triggers

stagnation/overwhelm
build up

Targets

dry + flaky skin/scalp
itchiness
acne-prone
build up/clogged pores

Pleasure + Body Oil

Self Disclosure
Intimacy Serum

Cortisol Triggers

fear
pain
vulnerability

Targets

chafing + friction
moisture loss
pre/post sex discomfort

We wouldn't get anywhere without high performance formulas.

Fueled by our stress resisting ingredient platform of neuroactives, adaptogens and plant medicine. Never formulated with hormone disruptors.

Secure Attachment Comfort Serum+

Corrective Experience Comfort Cream

Self Disclosure Intimacy Serum

True Grit Resilience Scrub

HEMISQUALANE

ANTI-FRAGILITY BOND REBUILDER™

EXTENDED RELEASE HYALURONIC ACID + NIACINAMIDE

MARINE ALGAE EXTRACTS

GLYCERIN

ARNICA FLOWER

SAFFLOWER OIL

FRUIT AHAS

VITAMIN C

ALOE LEAF EXTRACT

ADAPTOGENS

COPAIBA BALSAM